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Marketing Specialist

Marketing Research - (10104175)

Credits:   3.00


This course presents marketing information management as a means of solving marketing problems and making better marketing decisions. It focuses on the systematic gathering, analysis, and distribution of information to achieve that goal. Topics include problem definitions, planning studies, use of secondary data, questionnaire design and development, instrument administration, and data collection and interpretation. The use of current technology to gather and manage marketing information is emphasized throughout the course. Students will conduct an actual research study. PREREQUISITE: 10104102 Marketing Principles.

Select Term to View Scheduled Classes:

Summer 2015   06/01/2015 TO 07/24/2015
Fall 2015   08/17/2015 TO 12/16/2015
Spring 2016   01/11/2016 TO 05/11/2016