Catalog Number: 10104175
This course presents marketing information management as a means of solving marketing problems and making better marketing decisions. It focuses on the systematic gathering, analysis, and distribution of information to achieve that goal. Topics include problem definitions, planning studies, use of secondary data, questionnaire design and development, instrument administration, and data collection and interpretation. The use of current technology to gather and manage marketing information is emphasized throughout the course. Students will conduct an actual research study.
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|Summer 2015||06/01/2015 TO 07/24/2015|
|Fall 2015||08/17/2015 TO 12/16/2015|
|Spring 2016||01/11/2016 TO 05/11/2016|