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Marketing Specialist

Retail Principles - (10104190)

Credits:   3.00


This introductory course studies the establishment and operation of the modern retail enterprise. Major topics considered include retail terminology, retail formats, segmentation and target markets, trading area analysis, store location, operations management, pricing, profitability, store image, and the future of retailing.

Select Term to View Scheduled Classes:

Fall 2014   08/18/2014 TO 12/16/2014
Spring 2015   01/12/2015 TO 05/13/2015
Summer 2015   06/01/2015 TO 07/24/2015