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Marketing Specialist

Retail Principles - (10104190)

Credits:   3.00


This introductory course explores successful retail formats employed today. Major topics will include the language of retail, store formats, segmentation and target markets. The concepts of trading area analysis, daily operations, pricing, image, social media and latest trends will be investigated. As retailers are a critical component of the economy, this course is a peek behind the scenes as to how retailers operate.

Select Term to View Scheduled Classes:

Summer 2015   06/01/2015 TO 07/24/2015
Fall 2015   08/17/2015 TO 12/16/2015
Spring 2016   01/11/2016 TO 05/11/2016