Catalog Number: 10104190
This introductory course explores successful retail formats employed today. Major topics will include the language of retail, store formats, segmentation and target markets. The concepts of trading area analysis, daily operations, pricing, image, social media and latest trends will be investigated. As retailers are a critical component of the economy, this course is a peek behind the scenes as to how retailers operate.
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Please note that this class may or may not be offered in the term selected. Class listings are updated daily to reflect changes or additions. Please check prior to the beginning of the term for the most up-to-date information.
|Summer 2015||06/01/2015 TO 07/24/2015|
|Fall 2015||08/17/2015 TO 12/16/2015|
|Spring 2016||01/11/2016 TO 05/11/2016|