Shelinder earns national marketing award
(3/25/11): For just about every occupation under the sun
there exists a means to honor those in that particular field. For film, there
are the Academy Awards, television professionals have the Emmys; academic
pioneers earn Nobel Prizes; and for two-year college communication
professionals, there are the Paragons.
“Well, perhaps the Paragons aren’t as prestigious as the
Oscars or a Nobel Prize, but it’s still an incredible honor,” said Shawnda
Schelinder, marketing and public relations associate for Wisconsin Indianhead
Technical College Ashland.
Schelinder was recently awarded a Gold Paragon for feature
article/general news writing. The award was presented by National Council for
Marketing and Public Relations at the national conference held in Philadelphia.
“A Triumph of
Spirit” appeared in WITC’s spring 2010 Career Impact magazine. It featured
the inspirational story of Daniel and Deborah Tull, therapeutic massage students
who graduated from WITC-Ashland last May. Daniel had sustained life-threatening
injuries in a logging accident and was told he would never walk again. Thanks to
a supportive wife and an indomitable spirit, Daniel did learn to walk again and
found the strength to complete a career program that can be physically
The Paragon Award judges commented, “What a story of hope
and success. It shows how one person can live again, with the help of his wife
and WITC. A wonderful triumph of spirit.”
Previously, Schelinder was honored by the regional NCMPR
Medallion Awards for the same article. WITC also earned a Silver Medallion for
online services, a Bronze Medallion for a recruitment campaign and a Bronze
Medallion for its Career Impact magazine.
NCMPR’s Paragon Awards recognize outstanding achievement in
communications at community, junior and technical colleges and is the only
national competition of its kind that honors excellence exclusively among
marketing and public relations professionals at two-year colleges. This year,
member community colleges entered more than 1,870 marketing and public relations
pieces in over 40 categories, ranging from publications, photography and
electronic entries to news articles, campaigns and television and radio
As one of the fastest-growing affiliates of the American
Association of Community Colleges, NCMPR has more than 1,550 members from more
than 600 colleges across the United States, Canada and the Bahamas.