Marketing Principles
104-102- (3 credits)
Fall/Spring Semesters
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Important
Links
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| Virtual Advisory Center | Instructor information | Pre-requisites |
| Course
Description | Course Information |
External Standards |
| Competencies | Grading
Rationale |
Core Abilities |
| Academic
Calendar | Characteristics
on an on-line student |
Policies and Information |
| Technical
Support | Disclaimer |
Academic Integrity |
| Course Description
The study of the
marketing process as it relates to the profitable operation of a business
enterprise. Special attention is given to the role and significance of
evaluating customer needs, target markets, pricing, distribution, and
promotion of market-demanded products and services.
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Course
Information
Course Title:
Marketing Principles
Course Number: 10-104-102
Credits: 3
Instructor: Mike Bark
This course is available to students in a
distance learning format through on-line instruction as well as in a
classroom environment delivered by ITV.
The classroom location at the WITC Ashland campus
is room #209.
The ITV Class section will meet 4 hours per week
on Monday and Thursday from 8:30-10:20 AM and are linked to ITV
classrooms at WITC Rice Lake, Ladysmith and Hayward.
Required Texts and Materials:
Marketing Principles &
Perspectives, Bearden, Ingram & LaForge, 5th Edition, McGraw-Hill
Publishing Company.
ISBN # 0-07-310120-6 or 007322569X
The text may be purchased at the WITC
Ashland Campus Bookstore or an On-Line bookstore. Please note that all class discussions, assignments and assessments are based on the text
listed above, I would like to emphasize that you should make sure to get the correct text, publisher and
that it is the 5th edition. - Online students should make every effort to accomplish
the work at the pace indicated by the schedule. Online students should login to the course frequently to
check for announcements and participate in course discussions.
- Students are to make
backup copies of all of
their work on a regular basis before submitting your work to me for
grading.
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| Instructor
Information: You
may contact Mike Bark using any of the following methods: - Email:
mike.bark@witc.edu .
- Phone: 715-682-4591
Ext. 3177
- The Blackboard
Email
- On campus in
Ashland during office hours or by appointment.
Office: Room
113
Office Hours: By Arrangement. To assure a prompt response, please include
your course number in the subject section of your email.
Include your full name, page number, and assessment
number in
all correspondence with the instructor. Make sure to provide adequate
detail in your message. Back to
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| Prerequisites: It is recommended that students know how to
use the Windows operating system, Web browsers, and Email. It is strongly
encouraged that students have some keyboarding skills and/or be enrolled in a
keyboarding course concurrently. It
is expected that the student will have basic knowledge of the use of a
microcomputer as well as a basic
understanding of Web navigation skills. Software:
Windows 95 or higher must be installed on your computer. This course assumes a complete
installation of a Web browser software and its components, and that you
have an existing e-mail account and an Internet connection. An
Internet connection is required to work with this course on-line. If doing these exercises from
home, you will need to be connected through an ISP. Most schools and businesses will
have a live connection to the Internet available at all times which
negates the need to dial the ISP. If you are using America On-line as their ISP, you can use IE or
Netscape as their browser when connected through AOL as some Web pages
appear best when viewed through IE or Netscape
Navigator. Back to
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- Apply continuous improvement strategies
to solve marketing problems.
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External Standards
External standards addressed in this course: -
Generate marketing information for effective
decision making.
- Apply
technology to marketing and marketing information systems.
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Develop long-term strategic marketing plans.
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| Core Abilities Core abilities address broad knowledge or
skills that are transferable and go beyond the context of a specific
course. Developing core abilities and applying them in your
course work will help you increase the likelihood of career success.
- learner takes responsibility for
one's own learning
- learner applies ethical work
values such as keeping confidentiality, putting in a full day's
work and following safety standards
- learner acknowledges a
responsibility to a global environment
- learner assumes a responsible role
as a consumer and citizen in a democracy
- learner assesses personal values
and uses them to guide actions and decisions
- learner applies principles of
effective citizenship
- learner presents information that
to the best of learner's knowledge is true
- learner applies the English
language according to standard English principles (spelling,
grammar, structure)
- learner writes to intended
audience
- learner speaks to intended
audience
- learner gives instructions
- learner expresses empathy
- learner checks for accuracy
- learner writes legibly
- learner applies listening skills
to communication
- learner uses language which
matches level of audience
- learner provides detail necessary
to communicate idea to given audience
- learner describes problems
- learner takes responsibility for
his/her own learning
- learner uses listening principles
- learner follows instructions
- learner follows instructions
- learner uses tools for learning
such as the calculator, computer, books, manuals, and community
resources
- learner uses productive study
skills
- learner organizes information
- learner applies reading strategies
to suit the purpose for reading
- learner asks questions
- learner accesses information from
books, libraries, and other resources
- learner recognizes the need for
lifelong learning
- Think critically and
creatively::
- learner applies problem-solving
steps l
- learner sets goals
- learner works to attain goals
- learner analyzes information,
ideas, and problems
- learner synthesizes information,
ideas, and problems
- learner evaluates information,
ideas, and problems
- learner acknowledges other points
of view
- learner makes decisions based on
analysis
- learner demonstrates
open-mindedness
- learner perseveres through
difficult and complex problems
- learner differentiates between
facts and opinions
- learner applies logical reasoning
in solving problems or dealing with information
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| Competencies
Upon successful
completion of this course, the student in accordance with the grading
standards will be able to:
1. Analyze the scope of marketing.
2. Classify the major functions of the marketing manager.
3. Evaluate the marketing concept with regard to products and services..
4. Appraise the concept of marketing strategy.
5. Evaluate a marketing strategy..
6. Diagram the major elements of a marketing mix.
7. Classify the major elements of the marketing mix.
8. Utilize sources of current marketing information.
9. Assess market opportunities..
10. Design a realistic marketing plan for any given product or
service.
Advanced Standing :
Students interested in requesting advanced standing for
this course should contact me as soon as possible or see the WITC Student
Success Technician at the campus closest to you (Ashland, Rice Lake, New
Richmond, Superior, Hayward or Ladysmith).
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Grading Rationale:*
Grades will be
determined by your completing the 19 Written Assignments & Internet
Activity and a Marketing Plan. Extra credit may also be available.
Grades will be based on:
50% Based on 19 Unit/Chapter Written Assignments &
Internet Activities.
50% Comprehensive Marketing Plan/Service Learning
Project.
For your reference the course grading scale and other related policies
are included in the current WITC Student Handbook. Each week, students will be assigned an
appropriate number of chapters to keep on target for the semester.
Formal
Assessment/Marketing Plan
The formal assessment, which will be equivalent to a final exam for this class
includes your developing a
comprehensive Marketing Plan. It can be done on an existing or proposed
business, product or service. It can also be done for an agency, school
or as a Service Learning Project for an activity or organization in your
community.
It is recommended that you use a Marketing Plan Template which is
available on Power Point Software or you can select to use the outline
which is available in your textbook as well as other sources that will
best meet your needs and provide a professional looking document.
After you have completed your first or second assignment, I would like
you to let me know what will be the topic of your Marketing Plan. Grading Scale: | Percentage | Grade | Percentage | Grade | | 95-100% | A | 80-82% | C | | 93-94% | A- | 78-79% | C- | | 91-92% | B+ | 76-77% | D+ | | 87-90% | B | 72-75% | D | | 85-86% | B- | 70-71% | D- | | 83-84% | C+ | 0-69% | F | Students who want to drop the class, or audit
the class should contact the Registration office. Please inform the
instructor if you decide to audit or drop the course. Students who audit
the class may participate in all class activities, but do not receive a
grade. Please refer to the College Calendar for
important dates for changing status or withdrawing from a
class. Back to
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Academic Calendar
Attendance
If you are enrolled in a web-based course, attendance is not an
issue as compared to a traditional class situation. However, for
students enrolled in the ITV section, attendance is an important element
of this class. In either situation, it is your responsibility to
maintain a pace that will allow you to successfully complete the course
by the WITC established deadline for the semester in which you are
enrolled.
Please note that for
on-line students I would like you
to keep in contact with me on a regular/at least weekly basis.
WITC semesters are 16 weeks in length. If you register at the beginning
of the semester you will then have 16 weeks to complete 19
chapters/assignments. If you register later in the semester, you must
realize that you will have to work that much harder to complete the
required course content in your given timeline.
If I do not receive assignments or communication from you on a regular
basis your name may be referred to a counselor to contact you to see if
there is anything we can do to help you get back on track and be able to
complete the course within the established timeline.
ALL CHAPTER COURSE
WORK MUST BE SUBMITTED BY THE LAST DUE DATE NOTED ON THE SCHEDULE. Other dates of interest may be found on the
WITC
Academic Calendar A grade
of Incomplete "I" will not be given for this course. If
a student has made significant progress, and extenuating circumstances
prevent course completion, the student should notify the instructor so
other arrangements may be made. Back to
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| Policies and Information Special Needs Services
If you feel that you
would like help, need a tutor, or may have a question or concern, please
contact me as soon as possible.
If it is convenient and you live close to the WITC Ashland campus, visit
me in person on campus. Otherwise call me at (715) 682-4591 ext 3177 or
1-800-243-witc ext 3177. If I am not at my desk, please leave a message.
As you know, you can also send me an e-mail message at
mike.bark@witc.edu.
WITC Equal Opportunity Statement
WITC is an equal
opportunity employer/educator functioning under an affirmative action plan
and does not discriminate on the basis of race, color national origin,
sex, disability, or any other legislated categories in its services,
employment programs and/or educational programs and activities. This
includes but is not limited to admissions, treatment, and access. The
following person has been designated to handle inquiries regarding
nondiscrimination, Title IX, Section 504 and Title VII policies:
Contact: MS. Sandra Sutter, Affirmative Action Officer/Title IX, Section
504 & Title VII Coordinator WITC Administrative Office 505 Pine Ridge
Drive Shell Lake, WI 54871 715-468-2815 ext 2225.
WITC Accommodations for Persons with
Disabilities
Reasonable
accommodations for persons with disabilities will be made to ensure access
to academic programs, activities, services and employment in accordance
with 504 of the Rehabilitation Act of 1973 and the Americans With
Disabilities Act of 1990 Standards.
Persons requiring accommodation should contact a WITC campus Student
Services Center or Ms. Sandra Sutter, Affirmative Action Officer at least
14 days in advance of needed assistance. Please view WITC's services for Special
Needs.
Safety
Please be aware that
the internet is not a closed communication system and that not all data
may be correct. Be cautious about giving out personal information when
visiting sites and surfing the "net" whether you are doing an activity as
a part of this class, for business, or leisure.
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| Characteristics of an on-line students Is web-based education for you?
Distance
learning is NOT for everyone. To see if you have the tools for success is
this virtual environment for learning, take the
Is Web-Based
Education for You assessment. Back to
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Academic Integrity
The very nature of higher education
requires that students adhere to accepted standards of academic
integrity. Therefore, Wisconsin Indianhead Technical College has adopted
a Student Code of Conduct and an Acceptable Internet Use Agreement.
These may be found in the WITC Student Catalog and Handbook.
Among the violations of academic integrity are: cheating, plagiarism,
falsification and fabrication, abuse of academic materials, complicity
in academic dishonesty, falsification of records and official documents,
personal misrepresentation and proxy, and bribes, favors, and
threats. It is the student's responsibility to be
aware of behaviors that constitute academic dishonesty. Pursuant to the
due process guarantees contained in the Policy and Procedures on Student
Academic Integrity. Users of
the college's technology facilities and resources are expected to use
these resources responsibly and appropriately, respecting the rights of
other users and respecting all contractual and license agreements. Copying
software is in violation of Federal law and College policies. You do
not have the right to make copies of software for yourself or others
and receive and use unauthorized copies of software. The
WITC software and computer use policies are set forth in the WITC
Student Catalog and Handbook. You are responsible for reading and
following the rules as stated in the Catalog and Handbook. WITC
has links providing assistance to students on technology matters. They
are WITC's Helpful Web Links and WITC Technology Tips. Back to
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| Technical Support Should you encounter
problems while taking your course, we provide a help desk. This technical support is available via toll-free telephone
number as well as email. The help desk can help you with course access
problems, forgotten passwords, server errors, etc. as well as issues
with your browser. To contact the help desk:
Phone toll free:
1-800-243-WITC (Ext. 7300), or 1-866-235-9500.
or eMail: mahansen@witc.edu
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| Disclaimers WITC's web policy requires a link to the
WITC's Web Site. Home Page Disclaimer The individual web pages of WITC
staff and faculty do not in any way constitute official WITC content.
The views and opinions expressed in these pages are strictly those of
the page authors and comments on the contents of those pages should be
directed to the page authors. Link Disclaimer When you leave WITC's web space to
visit other sites, WITC will not accept any responsibility for the
contents of those sites.
I
SINCERELY HOPE YOU ENJOY THE
COURSE!!!
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