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10104102 Marketing Principles The study of the marketing process as it relates to the profitable operation of a business enterprise. Special attention is given to the role and significance of evaluating customer needs, target markets, pricing, distribution, e-commerce and promotion of market-demanded products and services. 10145180 Organizing Your
Small Business Explores the components of small business ownership by examining a variety of small business startup and operation scenarios. Students will begin to assess their own readiness to begin the entrepreneurial adventure. 10145181 Financial Management
for Your Small Business Emphasizes the importance of good record keeping systems, reports and the records necessary for a small business. Financial analysis techniques are explored through hands-on Income Statements and Cash Flow projections for the small business. Financial and other technical support resources are identified throughout the course. 10145184 Writing a Business
Plan for Your Small Business Focuses on the business plan as a necessary component to beginning a small business. It addresses facets of the business plan from observing various types of plans to realizing readiness to begin one. Preparation of a business plan, as well as presentation of the plan are required for this course. 10196108 Customer Service This course examines customer service as it relates to organizational quality. It addresses service models for internal and external customers, systems and strategies applied to customer service, also tools and techniques for gathering customer feedback and handling complaints. CERTIFICATE REQUIREMENTS 10 Credits
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