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Business Management

Marketing Principles - (10104102)

Credits:   3.00
 

Description:

This course focuses on the marketing process as it relates to the operation of a business enterprise. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization. Special attention is given to the role and significance of evaluating customer needs, pricing, distribution, and promotion of products and services.

Select Term to View Scheduled Classes:

Fall 2014   08/18/2014 TO 12/16/2014
Spring 2015   01/12/2015 TO 05/13/2015
Summer 2015   06/01/2015 TO 07/24/2015