Marketing

10-104-3 Associate Degree (two-year)
Offered at New Richmond, Rice Lake, and Superior
Also available online

Management. Service. Promotions.

In WITC's Marketing program, you will learn the latest marketing management, selling, buying, and merchandising skills. Focused on customer service, instructors will help you understand the importance of responding to customer preference for specific merchandise and how to inspire a sales team. You will learn how to select and order merchandise and negotiate prices, and then determine your markup based on customer demand and industry trends. You will also learn how to implement advertising campaigns and product and service promotions that target your customers effectively.

Competitive. Outgoing. Responsible.

Do you enjoy working in a competitive environment that values quality service? If you enjoy working with people and creative ideas, you are ready for a career in Marketing. As you prepare for your career, you should strive to reach a comfort level in the following courses or skills:

• Accounting
• Marketing
• English/Basic Grammar
• Keyboarding
• Basic computer skills

Find out what you can do with a marketing degree in the Career Impact articles: Fair Market Value and Change: When dynamic force meets unstoppable attitude.

Program Outcomes

Employers will expect Marketing graduates to be able to:

• Recommend a pricing plan
• Evaluate alternative distribution strategies
• Develop a product and service mix
• Generate marketing information for effective decision making
• Apply leadership skills for continuous improvement
• Assess emerging global trade activities impacting business and marketing
• Create a personal professional development plan
• Manage marketing resources to contribute to the financial profitability of the organization
• Develop long-term strategic marketing plans
• Formulate selling strategies
• Design a promotional plan

Program Costs

The estimated total program cost for the two-year Marketing program is approximately $9,000. This program is eligible for financial aid. View more information on program and costs.