Retail Management

10-104-7 Associate Degree (two-year)
Offered at New Richmond, Rice Lake, and Superior

Management. Business. Trends.

WITC's Retail Management program will prepare you for entry-level management in a variety of retail organizations including mass merchandise, department stores, and independent and chain specialty stores. Focused on business decisions and personnel management, the program will help you make decisions that have a positive effect on business. You will learn how to select and order merchandise, negotiate prices, determine your markup based on customer demand and industry trends, conduct meetings, and help prepare advertising campaigns and promotions that target your customers effectively.

Communication. Self-confidence. Responsibility.

Do you have a strong interest in the world of business and changing trends? As a Retail Management graduate, you will need to be comfortable assuming responsibility for your financial decisions and managing people. As you prepare for your career, you should strive to reach a comfort level in the following courses or skills:

• Business Math
• English/Speech
• Economics
• Accounting
• Marketing
• Keyboarding

Admission Requirements

General Admission Requirements

Program Outcomes

Employers will expect you, as a Retail Management graduate, to be able to:

• Determine quantity, quality, and markup of merchandise to be purchased based on demand.
• Select and order merchandise through sales representatives or from manufacturers.
• Negotiate price, transportation, and payment terms with vendors.
• Determine markup according to consumer demand.
• Conduct meetings with sales staff.
• Recommend a pricing plan.
• Evaluate alternative distribution strategies.
• Develop a product and service mix.
• Generate marketing information for effective decision making.
• Apply leadership skills for continuous improvement.
• Assess emerging global trade activities that impact business and marketing.
• Create a personal professional development plan.
• Manage marketing resources to contribute to the financial profitability of the organization.
• Develop long-term strategic marketing plans.
• Formulate selling strategies.
• Design a promotional plan.
• Contribute to the profitability of the retail enterprise through efficient operating procedures.

Program Costs

The estimated total program cost for the two-year Retail Management program is approximately $8,700 - $8,950. View more information on program and costs.