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Hospitality Specialist

Technical Diploma

28 Credits | 1 Year

Financial Aid-Eligible

Location: Custom

Career Cluster: Hospitality & Tourism


This program is currently not accepting applications. For more information on this program and scheduling a custom section, please contact Laura Wassenaar, dean of academic programs and curriculum - Superior region, 800.243.9482 ext. 6217



Be prepared to work in the exciting hospitality industry! With your one-year diploma in Hospitality Specialist, you will be ready to start your career as a guest services coordinator, meeting and/or event planner or reservation specialist. If you enjoy working with people and want to ensure each guest has a positive experience, the Hospitality Specialist program is for you. 

Program Overview

The Hospitality Specialist diploma prepares you to enter the customer-focused hospitality field at a support level. The diploma program courses focus on customer service, professional behavior, marketing, guest relations and communications as related to the hospitality industry. 

Program Outcomes

Hospitality Specialist graduates will be able to:

  • Demonstrate employability skills to seek and maintain employment in the hospitality service industry
  • Apply knowledge of hospitality principles to customer service, event planning and daily operations within the hospitality service industry
  • Identify environmental problems and correct unsafe working conditions
  • Develop strategies to effectively communicate with customers, staff and coworkers
  • Identify how and when to market and advertise products and services for the hospitality industry
  • Employ professional, ethical behavior

Through case studies, industry-related scenarios and real-world problems, you'll learn exactly what you will need to know to succeed in a hospitality or tourism career. You will be ready to meet employer expectations in the areas of personal awareness, career effectiveness and professionalism. 

A hospitality specialist placing a flower on a pillow in a hotel room

Learn by doing.

A hospitality specialist in the hotel kitchen getting a plate of food from a chef

Experienced instructors.

A table with flowers, wine glasses and fruit in a hotel reception hall

Employability essentials. 


All courses in the Hospitality Specialist program are offered close to home via interactive television (ITV). Customer service experience, interpersonal communication, guest relations and developing positive relationships are intertwined throughout the program and curriculum. 

Multiple Locations

You can register and attend classes through ITV at Ashland, New Richmond, Rice Lake and Superior campuses, or you can join from the Hayward or Ladysmith Outreach Centers. 

Real-Life Experiences

In addition to the real-life, in-class experiences, you will participate in a hands-on field experience to practice the tasks and duties typically performed in a hotel, restaurant and/or tourist attraction. 

Small Class Sizes

Get one-on-one training from industry experts. WITC's instructors have years of professional experience in the subjects they teach. Learn first-hand with small class sizes and flexible scheduling. 


Not only are the classes dynamic and fun, but they are applicable to helping you secure gainful employment within a hospitality-focused business. The hands-on curriculum provides you with opportunities to apply learning through interactive role playing and case studies in a safe environment. 

Explore the Curriculum

Featured Hospitality Specialist Courses

| 2 CR
This introductory course provides background on the hospitality fields of hotels, tourism, foodservice, and attractions. This course will cover the typical types of hospitality-related establishments in the US and in Wisconsin. Topics include the origin of the hospitality industry, proper protocols, productive communication strategies, professional attire and grooming, influence of social media, and career paths in the hospitality industry.
| 3 CR
In this course students study marketing as it applies to hospitality industries. They will develop theoretical and practical experience to create marketing plans for a variety of customers and establishments. Topics include the fundamentals of marketing principles, development of the marketing plan, sales promotion, marketing tactics and promotions, and special problems relating to this industry.
| 2 CR
In this course students analyze various jobs within the hospitality industry and apply what was learned in the classroom in a work-based experience.

Admissions and Tuition

This program is currently not accepting applications. For more information on this program and scheduling a custom section, please contact Laura Wassenaar, dean of academic programs and curriculum - Superior region, 800.243.9482 ext. 6217

Tuition and Fees

WITC breaks down the cost of education, so you'll have a good idea of how much your education will cost. 

Financial Aid

Financial aid is available to help you pay for your education. It can come in the form of grants, loans, federal work study, military and veterans benefits, division of vocational rehabilitation benefits and scholarships. 

Learn More About Paying for College

Estimated Total Program Costs*

Hospitality Specialist

28 Credits | 1 Year


*Tuition is an estimate and does not include any miscellaneous fees for various courses, tools, books, supplies or uniforms. Program book costs are in addition to tuition and fees and vary depending on course selection and where the books are purchased or rented. 

After the WITC Hospitality Specialist Program

Upon completion of the program, you will obtain a Hospitality Specialist technical diploma. 

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Transfer Options

Transfer your WITC credits to a four-year college in Wisconsin to obtain your bachelor's degree and beyond.

View Transfer Options

Career Outlooks

WITC's graduates experience success. Learn more about the types of careers you can get after graduation.

View Career Options

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Gainful Employment

Established by the U.S. Department of Education, Gainful Employment is available to help you make an informed decision about which career to pursue. This required information shows data about how WITC's technical diploma programs that receive federal financial aid lead to gainful employment in recognized careers. 

Learn More



Choose a campus to view contact information, or for general assistance, please contact us.

Rice Lake Admissions Contact

Sara Eckstein

Admissions Advisor

800.243.9482 ext. 5220


Ashland Admissions Contact

Jennifer Bednarik

Admissions Advisor

800.243.9482 ext. 3195


New Richmond Admissions Contact

Jodi Saliny

Admissions Advisor

800.243.9482 ext. 4339


Superior Admissions Contact

Cindy Miller

Admissions Advisor

800.243.9482 ext. 6243


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Are you ready to experience success? WITC staff are standing by to support you in reaching your educational and career goals, so do it. Take the leap.